Vendor Information
Pet Industry Retailers
(PIR) is a
Yahoo
networking group for retailers only, but
many manufacturers and vendors can (and do) benefit from PIR by becoming
Vendor Partners. Check out the
Vendor Testimonials section below to
see how the PIR retailer network has helped the manufacturers who work with
us.
As there are hundreds of independent store owners in
the PIR network, it's easy to promote your products to a large number of
independent retailers (mostly in the USA, but also worldwide). The
cost to become a Vendor Partner and add a promotion to the PIR member
Specials page is a
$50 listing fee. See the ** note below for
details on the fee.
As of Summer 2010
PIR has more than
580 members worldwide!
Reaching the PIR Membership
To promote your products
to PIR, and get listed on our vendor
Specials page, all you need to do is
offer a discount or special to our membership.
Once you have pre-paid the $50 listing fee,
send us an email outlining the details of your offer, and we'll post it on
our website. It's that easy.
Examples of effective vendor promotions:
- Percentage off (e.g.
"15% off wholesale")
- Extra product with an
order (e.g. "Buy 6, get One Free")
- FREE shipping (e.g.
"Free freight over $200 in the continental USA")
Listing requirements:
- Pre-paid listing fee of
$50 for each new or revised listing
- Discounts must be at
least 5% or offer free USA shipping
- Maximum 15 lines per
listing (additional fee for longer listings)
- ISOs for new customers
are accepted, but we prefer that you offer a discount that can be
utilized by ALL our members.
Details to include in
your listing:
- Business name
- Details of your offer (% off, free product, pre-paid shipping)
- Short summary describing
your product line
- Website URL and email
address for wholesale orders/info
- Name of contact at your
company
- Phone & Fax numbers
- Date the discount
expires
When our members contact you,
they will ask for the PIR discount, so you can track orders from our
group. Because this website can be seen by the general public,
wholesale prices should not be listed in your offer. Please provide
that information directly to PIR retailers via email or phone when they
inquire.
** PLEASE NOTE:
The $50 vendor
listing fee only applies when you add a new promotion to the
Specials page, or modify an existing one.
If the discount you offer to the PIR membership does not expire, you'll only
pay the $50 listing fee one time, and your listing will remain on that page
until you ask us to remove it. Additional rates apply if you want to
be a Featured Vendor with your logo on the PIR website with a link to your
site.
Contact us for display advertising rates.
Vendors: 100's of independent retailers
are searching for your products.
You are only $50 away from reaching them.
Ready to Offer a Discount to PIR?
Questions before you pay?
Contact us.
Still not convinced
PIR can
increase your wholesale business?
See the following
vendor testimonials...
Vendor Testimonials
Dear Susie,
"I would like to thank you for your support of our
Love2Pet® products and the opportunity to network through
your PIR website. Love2Pet has received more new accounts through your PIR
website than any other advertising we have done. Advertising is so important
yet networking proves to be an immensely vital tool. Thank you for the
opportunity to network with PIR and its members. I look forward to a
long business relationship with you."
Sincerely,
Sandra Paniagua
Sales Account Manager
www.love2pet.com
"Artvark Pet has been a member of the PIR board since its
inception. i can sincerely say that it's been a pleasure to
service all of the members that currently purchase from us. we very
rarely come across any issues and have found the communication to be very
professional. Artvark Pet has added many new customers thru the PIR
board and Susie's efforts. I've personally been in the industry along
time and its refreshing to see someone take the time to help bring hundreds
of stores together for a common goal. it has served as a valuable
resource for us and we will continue to support PIR and their mission."
Happy selling,
Art, Artvark Pet Products, Inc.
artvarkpet.com
"What Independents Need."
"Mendota Products
became familiar with PIR in 2008
and became a sponsor of PIR early in 2009. Since that time I have received
many calls requesting information for our product line and sell many of the
retail stores and online sites that found us through the PIR web
site/network and I have had the pleasure to speak with a number of PIR
Members. From the PIR members I have spoke with, it would appear that
Mendota Products is receiving high marks through the network with regard to
our product line and customer service. This is an excellent group of
sophisticated retailers and they have a very solid communication network. I
would not be able to reach this many suitable retail accounts as cost
effectively as I am right now through PIR and I will absolutely be renewing
Mendota Products sponsorship. In Addition, the Founder Susie Atherton, I had
the pleasure to be introduced to and visit with at Global Pet Expo, she has
been wonderful to work with as well as the rest of the group of people that
have various responsibilities within this group from first contact to follow
up. I would recommend, that if you are a manufacturer, distributor or
wholesaler in the Pet Industry that you contact PIR and get associated with
them, you will definitely see a rise in your sales."
David Oine
Director of Sales
Mendota Products,
Inc.
Goughnuts (April 2008)
Susie,
"You through PIR has taken GoughNuts from step 4 to step 55. Steps in this
case represent stores that GoughNuts are now selling to as a direct result
of your pet industry expertise. On November 27th last year we were lucky
enough to have you notice an article about GoughNuts in the Modesto Bee.
After chatting about our GoughNut/Guide Dogs for the Blind partnership you
wanted to try 6 GoughNuts to test with your dogs. On December 28th you
described that your dogs love the GoughNut and that they held up well. That
December 28th you gave us the advice that we eventually took regarding a
promotion through PIR. Wow has this worked.
GoughNuts literally has 99+% positive feedback from customers. However, our
exposure was limited. As you know marketing is as big of an obstacle as
anything in business. You explained that PIR is a group of pet professionals
that have the pulse on marketing, selling and most importantly to GoughNuts,
SAFETY! GoughNuts patent pending, "Chew Toy Safety Indicator" is different.
Our goal is and has been to offer a quality chew toy that if damaged
indicates to the pet owner when to take the toy away to prevent potential
blockage. Since the PIR professionals have taken on the GoughNut project, or
have joined our team, we have had the luxury of having pet professional
across America explain and train the GoughNut visual safety indicator.
We say Green means Go and Red means Stop! As a result of your expertise in
the pet industry and your generosity in giving it this simple instruction is
getting out there and gaining ground. You have asked for nothing in return
for all of your help. We know that we are a reflection on you and all of the
PIR constituents. We will continue to make our best."
Thank you very much,
Amy Rockwood
Owner/President/Inventor
GoughNuts LLC
UPDATE: Goughnuts (July 2009)
Susie,
"GoughNuts are now sold in over 200 pet related businesses, including
boutiques, veterinarian offices, doggie daycare facilities, and dog training
programs. PIR membership has been a major part of our growth.
GoughNuts LLC also relies on the PIR professionals to launch new products.
The GoughNut Stick, the GoughNut Puzzle and the GoughNut .75 were all
launched exclusively through PIR membership. We greatly appreciate the
support of PIR professionals to explain our two layered safety designs.
We have many goals. We want to make a difference in chew toy safety. We want
to make the best toy that we know, without compromise. We want to provide a
quality product that we all can be proud of. We want to continue to learn.
We want to continue to have fun. PIR is and has been a great support system
for us to achieve our goals.
This should be fun, because our pets are fun. Pet toys should be safe
because we love our pets.
Thank you PIR for your support."
Amy Rockwood
Owner/President/Inventor
GoughNuts LLC
